Privacy Policy

Last updated: 2nd September 2026

I respect your privacy and want you to feel confident when visiting my Website.

This Privacy Policy explains how Chloe Alexandra - Holistic Independent Midwife collects, uses and protects personal information when you visit chloealexandra.co.uk , contact me through the Website, subscribe to communications or otherwise interact with the Website.

This Privacy Policy applies to the Website only. It does not form part of the terms governing the provision of my professional midwifery services. Where you become a client, you will receive any additional privacy information relevant to your care separately.

1. Who I am

For the purposes of applicable UK data-protection law, Chloe Alexandra - Holistic Independent Midwife is responsible for the personal information collected through this Website.

Business name: Chloe Alexandra - Holistic Independent Midwife
Name: Chloe Alexandra Prady
Email: [email protected]
Website: chloealexandra.co.uk

If you have any questions about how I use your personal information, please contact me using the details above.

2. What information I may collect

The information I collect will depend on how you use the Website.

This may include:

Information you provide directly

If you contact me or complete a form on the Website, I may collect:

your name;

email address;

telephone number;

information contained in your message; and

any other information you choose to provide.

Newsletter or mailing-list information

If you choose to subscribe to my newsletter or other communications, I may collect your name and email address and information about your subscription preferences.

Technical information

When you visit the Website, certain technical information may be collected automatically. Depending on the technology used by the Website, this may include:

IP address;

browser type;

device type;

operating system;

approximate location;

pages visited;

time spent on pages;

referring website; and

other technical or usage information.

3. Please take care when submitting health information

This Website is not intended to collect detailed medical or clinical information.

Please do not submit confidential medical information, pregnancy records, photographs, test results or other sensitive health information through a general website contact form unless I specifically ask you to do so through a secure and appropriate system.

If you choose to include health information in a general enquiry, I will handle it with appropriate care and in accordance with applicable data-protection law.

Health information is considered special category data under UK data-protection law and receives additional protection.

4. How I use your information

I may use information collected through the Website to:

respond to enquiries;

communicate with you about an enquiry you have made;

provide information you have requested;

manage newsletter or mailing-list subscriptions;

improve and maintain the Website;

understand how visitors use the Website;

monitor Website security;

administer my business;

comply with legal and regulatory obligations; and

protect my rights and the security of the Website.

I will only use your information where I have an appropriate lawful basis to do so.

5. Lawful bases for processing

Depending on the circumstances, I may process your personal information on the basis of:

Consent, where you have freely given permission for a specific purpose;

Contract or steps prior to entering into a contract, where necessary to respond to a request or provide a service you have asked about;

Legitimate interests, where processing is necessary for legitimate business purposes and your rights do not override those interests; or

Legal obligation, where I am required to process information to comply with the law.

Where special category information is processed, I will also rely on an appropriate additional condition under applicable data-protection law.

6. Contact forms

If you use a contact form, the information you submit will be sent to me or to the service provider used to operate the form.

I use this information to respond to your enquiry and will not use it for unrelated purposes without an appropriate lawful basis.

Please avoid including unnecessary sensitive or medical information in a contact form.

7. Email communications and newsletters

If you subscribe to my newsletter or mailing list, I may use your email address to send you the communications you have requested.

You can unsubscribe at any time by using the unsubscribe link provided in the email or by contacting me directly.

I will not sell your email address or personal information to third parties.

8. Who I share your information with

I do not sell or rent your personal information.

I may share personal information with trusted third-party service providers where this is necessary to operate the Website or provide a service you have requested.

These may include providers of:

website hosting;

website security;

contact forms;

email and newsletter services;

analytics;

booking or enquiry systems;

payment services, where applicable; and

technical support.

I may also disclose information where I am legally required to do so or where necessary to protect my legal rights, the security of the Website or the safety of another person.

9. Third-party services

Some services used by the Website may process information on my behalf.

These providers may have their own privacy policies and may process information outside the UK.

Where personal information is transferred outside the UK, I will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data-protection requirements.

The specific third-party providers used by this Website will depend on the technology and services I choose to use.

10. How long I keep your information

I will keep personal information only for as long as reasonably necessary for the purpose for which it was collected, unless I am required to retain it for longer by law.

For example:

enquiry information will generally be retained only for as long as reasonably necessary to deal with the enquiry and any related follow-up;

mailing-list information will be retained while you remain subscribed, unless there is another lawful reason to retain it;

website analytics information will be retained in accordance with the settings and retention periods of the relevant analytics provider; and

information required for legal, accounting or regulatory purposes may be retained for the period required by law.

11. Cookies

The Website may use cookies and similar technologies.

Cookies are small files that can be stored on your device when you visit a website.

Some cookies are strictly necessary for the Website to function. Other cookies may be used for purposes such as analytics, remembering preferences or understanding how visitors use the Website.

Where required, I will ask for your consent before using non-essential cookies.

You can also control or delete cookies through your browser settings.

Further information about the specific cookies used on this Website should be provided in my Cookie Policy.

12. Your data-protection rights

Depending on the circumstances, you may have rights under UK data-protection law, including the right to:

request access to personal information I hold about you;

ask me to correct inaccurate information;

request deletion of your information in certain circumstances;

ask me to restrict how I use your information in certain circumstances;

object to certain types of processing;

request transfer of certain information to another organisation; and

withdraw consent where I rely on consent as my lawful basis.

These rights are subject to certain legal exceptions and are not all absolute.

If you would like to exercise one of these rights, please contact me using the details below.

13. How to make a request

To make a data-protection request, please contact:

Chloe Alexandra - Holistic Independent Midwife
Email: [email protected]

I may need to ask you to verify your identity before responding to a request.

I will respond within the timeframe required by applicable data-protection law.

14. Keeping your information secure

I take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website, email service or method of transmitting information over the internet can be guaranteed to be completely secure.

For this reason, please avoid sending highly sensitive information through ordinary email or website contact forms unless I have specifically provided a secure method for doing so.

15. Children's information

This Website is not specifically directed at children.

I do not knowingly seek to collect personal information from children through the Website.

If you believe that a child has provided personal information to me without appropriate consent, please contact me.

16. Links to other websites

The Website may contain links to external websites.

This Privacy Policy does not apply to those websites.

I am not responsible for the privacy practices or content of external websites, and I recommend reading their privacy policies before providing them with personal information.

17. Complaints

If you have concerns about how I have handled your personal information, please contact me first so that I can try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), which is the UK's independent data-protection regulator.

Information about making a complaint is available from the ICO.

18. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to the Website, the services I use, my business practices or applicable legal requirements.

The latest version will always be published on this page, together with the date it was last updated.